How Do We Get There

The Task

Review all media vehicles against objectives to create the branding idea. Review all brand communication to establish the ideal communications plan. Create a branding idea through the Brand Vision, if none exists. Create briefs for all relevant media vehicles.

Delivery

Branding Idea - Communications Plan - Creative Briefs

The Tools

• Branding Idea
• Branding Properties Audit (Why Are We There)
• Communications Planning
• Creative Briefs
• Creative Development Research Guidelines