Why are we there

The Task

Analyse and interpret data about the brand's current position to develop insights into how this position may be improved.

Delivery

Key Discoveries

The Tools

• Category/Market Discoveries Checklist
• Brand Discovery Tools
• Consumer Discoveries
  • Target Audience Analysis
  • Consumer Buying System
  • Consumer Relationship System
• Communication Discoveries
  • Branding Properties Audit
  • Communications Audit
  • Semiotics
  • Client Discoveries Checklist
  • Key Discoveries for Development